In 2019 French designer Pauline Esparon graduated from the Design Academy Eindhoven, NL, with a project on linen. Coming from Normandy she developed a love for flax at an early age. This strong affinity inspired her to research new potentials for the discarded raw primary materials from the linen production process. With new techniques, she succeeded to create a series of unique designs that show new qualities of the flax fibre.
Over the years Pauline has created a unique design approach. In an intuitive reflective process, she explores the material for its specific properties which will dictate the final shape of her design. Her focus is on revealing new qualities of standardised materials, to highlight their hidden potential. Common techniques are tweaked by her to rework materials into new applications and/or collectible products. Her ultimate ambition is to create value to production waste streams and to open up new perspectives for the local craft, as well as the established industry.
In 2020 Pauline was invited to participate in the group exhibition HOW&WOW Linen, an initiative of the CCNL, Crafts Council Nederland, with the flax plant as a central theme.
The CCNL introduced Pauline to Marmoleum as being a natural product based on flaxseed (linseed) oil. This new angle inspired Pauline to approach Forbo Flooring Systems for her next project.
In the interview film above, Pauline reflects on Marmoleum and her renewed encounter with the material. She explains how her perspective on Marmoleum evolved during her research. How she became intrigued by the versatile appearance and behaviour of this exciting ‘ambiguous’ material.
Marmoleum is described by her as being unique in its ‘in-between’ identity. Being heavy and rigid but at the same time light and supple, resilient with a soft and velvety expression. A material that invites exploration.
The layered identity of Marmoleum challenges Pauline to explore how to shape a product that embodies this duality. Believing that things are more interesting when there is a certain tension, surprise in them. When you don’t grasp it fully, when there is a wondering it creates this little magic.
For more information about Pauline see also the online article in TLmag published March 2020.
With unique characteristics and a proud heritage dating back 150 years, Marmoleum is a superb flooring choice for most application spaces. Created from 97% natural materials, it’s also one of the most sustainable floor coverings available.
To find out more about Marmoleum, contact us today or use the links below.
Gal Keshet | directing, filming and editing
Simone de Vries | consultancy
Crafts Council Nederland, Willemien Ippel | who introduced us to Pauline Esparon
Max Radke | photography portrait Pauline Esparon and overview of Marmoleum research
Sjoerd Knibbeler | photography Marmoleum raw materials
Stéphane Ruchaud | photography linen graduation project
Gena Haensel | transcription