For architects and designers, it is important to be aware of emerging trends and changing mentalities in society, to understand their influence on the built environment, and to identify the relevance for their specific field of expertise.
In this exclusive webinar, we explore how trends are identified and lay out the key trends for 2022 based on analysis of global and local trends with the use of stunning visuals. It also demonstratew how these trends are incorporated into flooring solutions that are coming your way soon.
In collaboration with trend forecaster Jan Agelink, the webinar offers an objective insight on trends and the translation from within Forbo Flooring.
Start the year off right by taking a deep dive into relevant 2022 trends in the world of the built environment and interior design.
Jan Agelink has been working as a trend forecaster since 1994. He combines a clear analysis of global and local trends with a talent for selecting stunning visuals. His view on the future is valuable for industries like fashion, lifestyle, design, health, interiors, retail and food.
Jan connects trends from the six 'big drivers' in our world - technology, art & culture, demographics, economy, politics, ecology - and turns them into food for thought. He also advises international brands and companies with concepts that connect brand values with relevant socio-cultural trends.
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Dorothé Kessels is the Director of Global Design at Forbo Flooring Systems. Before joining Forbo in 2005, Dorothé was a partner at Amsterdam Design Associates and gained international experience in the development of surface designs and colour collections for wall cladding, textiles and the paint industry.
After graduating the Design Academy in Eindhoven, she gained her first freelance activities in Asia, where Dorothé realized that interaction with end consumers and the translation of local or cultural requirements are crucial to good design. At Forbo Flooring, design is the key differentiator for success and is firmly anchored in the corporate vision.
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