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Bring your imagination to life

A shoppers experience in any retail environment is about more than just the products you can buy. Creating the perfect environment in which customers feel relaxed and comfortable is key.

From the first impression as they enter, to the ease of navigation, Forbo's product portfolio makes it easy to select the perfect flooring for your store.

Allura Click flooring - retail environment

Expertise in Retail

We are a global retail flooring specialist

As a global player in flooring we know the challenges of every sector. In retail you do not want any loss of store opening hours. Installation must be fast and sometimes overnight. With the ever changing concepts, you want a rapid possible adaptation or even bespoke solutions. We can help you.

We enable our customers to simplify their order process and improve their efficiencies.

We have a proven track record in managing complex global supply contracts to a truly worldwide client base with dedicated global and local resources.

We offer the largest most comprehensive range of floor coverings, which are all produced within our 12 manufacturing sites in Europe.


Flotex im Fashionbereich

Customers buy more in new shops


Create a shopping experience

Creating the ultimate shopping experience is what it is all about. Beside the changing behaviour towards online shopping, the current retailer needs to use all possible options to entice people to come into the store. Flooring is just one of them but a very important one! It may stand out or be as modest as possible to let your products do the talking.

Allura 63492 | 63427 | 63414

The function of shops has changed due to customers doing their homework online

Marmoleum Fresco 3260

The influence of lighting

The influence of daylight on retail performance was demonstrated by experts by an experiment that observed a 40% increase in sales after increasing the amount of daylighting through roof lights. Important factors are:

• Quantity of light
• Quality of light
• Daylight
• Glare

Floors can significantly influence the performance of the lighting in a store, so choosing the right floor is really important.

Interior layout

The interior layout of retail establishments can cause disorientation, overcrowding and stress, which will have a negative impact on retailer’s performance.

Design of walkways, differentiation of different zones and signage affects the shopper’s ability to navigate or orient themselves within the store.

The use of different flooring types for walkways, payment areas, display areas, different product zones, etcetera, within the store, can make navigation throughout the store much easier for the shopper.

Werkbundgalerie Planung der Verlegung
Laufladen Oderwitz

Look & feel

The “look and feel” of retail environments influences both the ability to attract the customer and the ability to retain the customer within the retail environment.

Design strategies must balance the objective to attract customers with retaining customers.

Look and feel can be evaluated through two key design considerations:
• Aesthetics includes; colour, texture, shapes and artwork within the retail environment. Colour can produce autonomic biological reactions, emotional responses and capture attention.
• Ergonomy

The floor covering has a significant influence on color perception within the shop.

Acoustic performance

Noise pollution is known to cause a wide array of physical and behavioural symptoms that can negatively impact the profits or retailers by driving users away and lowering the wellbeing of staff.

Metrics and design considerations commonly used to assess acoustic conditions include:
• Background noise
• Privacy and speech interference

Designers can create improved acoustic conditions for retail environments by using background noises to mask unwanted distraction and reduce noise levels to avoid stress.

Choosing the type of floor carefully will help creating the right level of acoustic you want to reach.

Sarlon acoustic vinyl
	Marmoleum Fresco 3259 zoomed out

Biophilic design

Biophilia is an innate and genetically determined affinity of human beings with the natural world.

It has been demonstrated that exposure to the natural world (through any of the five senses) has a positive effect on an individual’s wellbeing by reducing stress levels.

In studies of retail environments biophilic design was shown to have a positive impact on dwell time and price acceptance. Important factors are:

• Direct experience of natural spaces
• Views
• Interior design
• Place-based design

Indoor air quality

In the context of retail, numerous experiments carried out demonstrate that retail environments with lower air quality tend to have a higher client and staff dissatisfaction level, which will in turn lead to less time being spent in the retail environment and fewer repeat customers. Important factors are:

• Pollutant concentration
• CO2 concentration
• Odor
• Humidity

The type of floor you will install will influence the pollutant concentration.



Retail Spaces

  • Coral Classic


    First Impression of a building

    Entrance flooring

    Everybody knows that feeling of pride and pleasure that comes with walking on a newly installed and clean floor. And the disappointment as it then becomes dirty and worn. There’s a way to keep your floor
    and premises looking clean and presentable year in year out, as well as a way to offer your visitors and employees a safe and hygienic environment. All you need is a proper well thought through entrance floor. This is why we invented our Coral and Nuway Entrance Flooring Systems.

  • Allura Colour C68013 & C68018

    Shopping area

    Create a shopping experience

    Shopping area

    Whether you want to help your customers navigate their way or make the most of prominent display areas, your chosen floor design can play a crucial role in guiding your customers around any store. From creating natural flowing walkways to making an eye catching or unique feature, Forbo's diverse portfolio will make sure your flooring makes an impact on your customers.

    Creating the ultimate shopping experience is what it is all about. Beside the changing behavior towards online shopping, the current retailer needs to use all possible options to entice people to come into the store. Flooring is just one of them but a very important one!

Time is money!

Plan for an overnight installation

When you are refurbishing your store you do not want to have to close during normal business hours. With Forbo products you can do the installation overnight and next day open your doors as normal. Talk to us to learn what preparation is needed to do this as smoothly as possible.

Shops renovation
• Possibility to install on top of existing floor
• Limited subfloor preparation
• Possibility to renovate overnight
• Loose lay system
• Click system

Forbo Allura Puzzle

Fact: 'Speed of installing a floor is crucial for retailers'

installation tools

Our technical support speaks a different language

Technical people need to talk to technical people. They understand each other and know how to help best in certain situations. In each market we have dedicated technical teams on hand to assist with questions relating to:

• Evaluating subfloor conditions
• Choosing the efficient installation method
• Help to start a renovation shop
• Questions on installation and/or maintenance


References in retail

Many shops worldwide used Forbo floors before you. Visit our reference section and get inspired by existing Forbo flooring solutions in retail environments. Our reference overview will help you to see products in use and how they are applied.

Our worldwide REFERENCES

retail hoofdimage


Products to use in Retail

Custom flooring - you choose what it looks like

Can't find what you are looking for despite our wide product range? No worries, we have more. Within our Custom flooring you can design your own unique floor with our digital print techniques in Flotex, Eternal project vinyl and Coral entrance flooring and the refined Waterjet cutting technique for Marmoleum flooring.

Custom flooring
Hjørring Kro flotex plank 151004 restaurant

Allura LVT for eye-catching patterns

Are you looking for the aesthetics of natural wood or stone floors with the advantages of strong & comfortable vinyl? Explore our Allura LVT collection.

• Authentic look
• In-house design
• Variety of sizes
• Various traffic levels
• Acoustic performances; comfort and warmth
• Variety of installation methods: glued down, loose lay, click for easy installation
• Production in Europe


Marmoleum, the natural flooring

A natural winner! Our linoleum floor coverings with the Marmoleum brand are natural floors associated with sustainability, durability, high quality and innovative design. Linoleum flooring is made from natural raw materials and is the most sustainable flooring choice.

• Natural product
• Produced CO2 neutral
• Various eco labels
• Pure look
• Combination with Furniture linoleum
• Various formats (rolls, planks, tiles, sheet)


Marmoleum Modular Shade t3711-t3716-t3717
Flotex planks Seagrass floorings

Flotex, even easier than you can imagine

Flotex is a unique textile floor covering that combines the hard wearing and durable characteristics of a resilient floor with the quality, warmth and comfort of a carpet. Flotex is a strong and hygienic floor, and its impervious backing makes it suitable for wet cleaning.

• Sound absorption; comfort and warmth
• Hygienic - Allergy free
• Excellent slip resistance
• In-house design
• Digital printing and custom design
• Available in sheet, tile and plank format
• Possible combination with Allura Flex
• Quick and easy: loose lay


The first impression counts with Coral/Nuway

Entrance flooring is fundamental for shops. A well-designed entrance flooring system will prevent dirt and moisture from being tracked in and thereby prolongs the life of interior flooring finishes, reduces cleaning & maintenance costs and the potential for slip injuries. With both textile (Coral) and rigid (Nuway) Entrance Systems in our portfolio, we can offer an entrance solution for every situation.

• Stop up to 95% of the walked in dirt and moisture
• Maintain floors appearance
• Reduce maintenance costs
• Slip resistant surface
• Textile Coral: sheet, tiles, click, logo
• Rigid Nuway mats for upper range high intensity foot traffic



Coral 2021

Floor design


To create your floor and make up your mind what would fit best in the store you are designing for we have several tools and services. Our FloorVisualizer helps you to place any of our floors in a retail environment or even combine them so you can see how this works.


Custom flooring

Custom flooring

Our design service can even go further. We can help you design your floor. Our team of designers is ready for you, get in contact and let them know the requirements, sent them the pictures of the current situation or the desired solution and they will come up with floorplans and product proposals.


Global Player

Global partnerships

The responsibility for forging global partnerships with key clients is entrusted to our most experienced Key Account Managers. Dedicated to customer care, their only remit is to ensure that Forbo delivers a flooring solution that is ideally suited to your needs.

• We can supply international quotations and have experience with international order processes and local regulations
• We manage international logistics
• We have 20 years partnerships with worldwide customers

As a global partner we stand next to you on a local level. Our design team can offer guidance and assistance as required. Our technicians speak the language of the flooring installers and in this way everybody is aligned.

Leading global manufacturer

• Forbo Flooring Systems is part of the Swiss Forbo Group

• Key figures Forbo Group 2019:
> Net sales 1282.2 CHF Mio
> Employees 5.600

• A worldwide presence:
> 25 production facilities and distribution companies
> 6 assembly centers
> 48 pure sales organizations in a total of 38 countries across the globe

• European manufacturer with factories in The United Kingdom, France, Netherlands, Switzerland, Germany and Russia.

• European logistics and responsiveness

Atalanta International School
Marmoleum human made

Leading in sustainability

We care about you and the environment

• We have received various labels and certification for your products and or production facilities.
• All of our manufacturing sites are ISO certified. Raw materials are used efficiently, waste is recycled whenever possible.
• We are committed to social responsibility, the Forbo sites are certified according to SA8000.


Reliable service

We offer you:
• A sole source of supply for all your flooring requirements
• Local advice, support and cross border project management
• Efficiencies of scale, certainty of supply and rapid delivery

Above all one single contract and one single point of contact to save you time and money.

Design service 2
sales team

Think global, act local

Local teams working with local representatives

Throughout the duration of a project, your Forbo Key Account Manager serves as your single point of contact for any questions, from anywhere in the world.

We believe that this approach saves you time, eliminate hassle and uncertainty and ensures consistency and reliability, no matter how complex your project.