There have been an infinite number of studies into the application and effects of colour use. After all, colours can be as powerful as words, and can even have an effect on human well-being. Fortunately, there are useful tools and guidelines that can support you as a designer or architect in your design process.
Join us in our newest webinar, hosted by Forbo Flooring's Director of Strategic Communication, Willem Burmanje. In this webinar, Carola Seybold, Head of Global Key Account Management at PANTONE®, and Karen Haller, Leading Global Expert in the field of Behavioural Colour and Design Psychology, will discuss the importance of colour considerations in the process of creating effective colour schemes for residential and commercial spaces.
Karen and Carola will elaborate on trend forecasts, external influences, personal colour preferences, applied colour psychology and human-centred design. And feel free to ask your questions during our live Q&A at the end of the webinar.
Date: 6 April, 2021
Time: 16:00 - 17:00 CET
16:00 - Welcome + introduction Carola Seybold
16:05 - Presentation Carola Seybold
16:20 - Intermezzo + introduction Karen Haller
16:25 - Presentation Karen Haller
16:40 - Q&A with Carola and Karen
17:00 - Closing talk
Carola Seybold is Head of Global Key Account Management at PANTONE®. Its colour language supports all colour conscious industries; textiles, apparel, beauty, interiors, architectural and industrial design, encompassing over 10,000 colour standards across multiple materials including printing, textiles, plastics, pigments and coatings.
Carola is leading the global team of Key Account Managers that supports customers all over the world. Her main responsibilities are the development and implementation of key account sales & marketing strategies and the build-up of new sales channels and territories.
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Karen Haller, leading global expert in the field of Behavioural Colour and Design Psychology, specialising in business brand colour, interiors, healthcare and wellbeing. Having studied colour for over 20 years she understands how colour affects us, influences us and how businesses and designers can use it to influence positive behaviour.
She is the bestselling author of 'The Little Book of Colour' (translated into 14 languages) and a contributing author for industry textbook 'Colour Design Theories and Applications'.
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