Creating the ultimate shopping experience is what it is all about. Beside the changing behaviour towards online shopping, the current retailer needs to use all possible options to entice people to come into the store. Flooring is just one of them but a very important one!
Examples of how a floor can help you to create the ultimate shopping experience are:
• Interior layout
• Look & Feel
• Acoustic performance
• Air Quality
'The use of different flooring types for walkways, payment areas, display areas, different product zones etc… within the store, can make navigation throughout the store much easier for the shopper.'
The influence of daylight on retail performance was demonstrated by experts by an experiment that observed a 40% increase in sales after increasing the amount of daylighting through roof lights.
Floors can influence significantly the performance of the lighting in a store, so choosing the right floor is really important.
The interior layout of retail establishments can cause disorientation, overcrowding and stress, which will have a negative impact on retailer’s performance.
Design of walkways, differentiation of different zones and signage affects the shopper’s ability to navigate or orient themselves within the store.
The use of different flooring types for walkways, payment areas, display areas, different product zones etc… within the store, can make navigation throughout the store much easier for the shopper.
Look & Feel
The “look and feel” of retail environments influences both the ability to attract the customer and the ability to retain the customer within the retail environment.
Design strategies must balance the objective to attract customers with retaining customers.
Look and feel can be evaluated through two key design considerations:
• Aesthetics includes; colour, texture, shapes and artwork within the retail environment. Colour can produce autonomic biological reactions, emotional responses and capture attention.
The floor covering has a significant influence on colour perception within the shop.
Noise pollution is known to cause a wide array of physical and behavioural symptoms that can negatively impact the profits or retailers by driving users away and lowering the wellbeing of staff.
Metrics and design considerations commonly used to assess acoustic conditions include:
• Background noise
• Privacy and speech interference
Designers can create improved acoustic conditions for retail environments by using background noises to mask unwanted distraction and reduce noise levels to avoid stress.
Choosing the type of floor carefully will help creating the right level of acoustic you want to reach.
In the context of retail, numerous experiments carried out demonstrates that retail environments with lower air quality tend to have a higher client and staff dissatisfaction level, which will in turn lead to less time being spent in the retail environment and fewer repeat customers:
• Pollutant concentration
• CO2 concentration
The type of floor you will install will influence the pollutant concentration.