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Bring your imagination to life

use our expertise in retail

Allura Click cc60082-cc60084-cc60085 shop B

Our expertise in Retail

We are with you

As a global player in flooring we know the challenges of every sector. In Retail you do not want any time off the business hours. Installation must be fast and overnight. With the ever changing concepts, you want a rapid possible adaption or even bespoke solutions. We can help you.

As a global partner we stand next to you on a local level. Our design team can help wherever you need. The technicians speak the language of the flooring installers and in this way everybody is aligned on their specific territory.

We enable our customers to simplify their supply and improve their efficiencies.

We have a proven track record in managing complex global supply contracts to a truly worldwide client base with dedicated global and local resources.

We offer the largest most comprehensive range of floorcoverings which is fully produced in house in our 12 manufacturing sites.

Bentalls Shopping Centre Bridge


Dynamics of a building

As designers at Forbo we do believe that our products are intrinsically connected with the design and aesthetics of a building.

Our ambition starts with creating better indoor environments.

Therefore we approach design as a collaborative process that is embracing the human experience.

Every shop or mall has its own dynamics and every area in a building can be linked to a theme. We work with 5 themes to identify the needs of an area.

Bentalls Shopping Centre Bridge

- Welcoming
- Inside - outside
- The first impression
- Easy to read/guidance

- Dynamic
- Temporary
- Orientation
- Zoning

- Curiosity
- Communication
- Dialogue
- Open minded
- Stimulating

- Introvert
- Safely - Privacy
- Orientating
- Detailed
- Acoustic

- Wellbeing
- Energizing
- Calm
- Open
- Personal

Stores we love

On our Pinterest board we collect references and store designs we love. Follow our board and get new inspiration on a regular basis.

Pinterest stores we love

Pinterest Retail page
Bespoke Design Service

Floorplanner and design service

To create your floor and make up your mind what would fit best in the store you are designing for we have several tools and services. Our floorplanner helps you to place any of our floors in a retail environment or even combine them so you can see how this works. Start playing now in our floorplanner

Our design service can even go further. We can help you design your floor. Our team of designers is ready for you, get in contact and let them know the requirements, sent them the pictures of the current situation or the desired solution and they will come up with floorplans and product proposals.

References in retail

Many shops world wide used our floors before you, see what they have used and get inspired. Our reference overview will help you to see products in use and how they are applied.

Our world wide references


Global partner

Global partnerships

The responsibility for forging Forbo Global Partnerships with key clients is entrusted to our most experienced key account managers.

Dedicated to customer care, their only remit is to ensure that Forbo delivers a flooring solution that is ideally suited to your needs.

- We manage international quotations and have experience with international order processes and local regulations
- We manage international logistics
- We have 20 years parterships with worldwide customers

Bulletin Board 2182 WORLDMAP
Forbo Group

Leading global manufacturer

- Forbo Flooring Systems is part of the Swiss Forbo Group

- Key figures Forbo Group 2017:
> net sales 1139.1 CHF Mio
> Group profit 115.7 CHF Mio
> Employees 5.360

- A worldwide presence:
> 15 manufacturing plants
> 38 Flooring sales offices worldwide
> 90 additional markets served via strategic partnerships
> 70 key account managers across 30 countries

- European manufacturer with factories in The United Kingdom, France, Netherlands, Switzerland, Germany and Russia.

- European logistics and responsiveness

Leading in environment

We care about you and the environment

- Forbo is a founding member of the World Green Building Council.
- We have received various labels and certification for your products and or production facilities.
- All of our manufacturing sites are ISO certified. Raw materials are used efficiently, waste is recycled whenever possible.
- We are committed to social responsibility, the Forbo sites are certified according to SA8000.

creating better environments

Atalanta International School
Design service 2

Reliable service

We offer you:
- a sole source of supply for all your flooring requirements
- local advice, support and cross border project management
- efficiencies of scale, certainty of supply and rapid delivery

And above all one single contract and one single point of contact to save you time and money

Product portfolio

All floors you need

The right solutions for the right reasons

We pride ourselves on offering a truly comprehensive product portfolio with leading edge products specifically designed to cater for each of the premises, from the entrance area, through circulation and communal zones, to each individual room in the building.

Allura 1000 possibilities

Allura LVT for eye catching patterns

Are you looking for the aesthetics of natural wood or stone floors with the advantages of strong & comfortable vinyl? Explore our Allura LVT collection.

- Authentic look
- In house design
- Variety of sizes
- Various traffic levels
- Acoustic performances; comfort and warmth
- Variety of installation methods: glued down, loose lay, click for easy installation
- Production in Europe

Marmoleum the natural flooring

A natural winner! Our linoleum floor coverings with the Marmoleum brand are natural floors associated with sustainability, durability, high quality and innovative design. Linoleum flooring is made from natural raw materials and is the most sustainable flooring choice.

- Natural product
- Produced CO2 neutral
- Labels
- Pure look
- Mimic the nature
- Combination with deskstop and furniture
- Various format (rolls, planks, tiles, sheets)

Linoleum ingredients
Flotex im Fashionbereich

Flotex, even easier than you can imagine

Flotex is a unique textile floor covering that combines the hard wearing and durable characteristics of a resilient floor with the quality, warmth and comfort of a carpet. Flotex is a strong and hygienic floor, and being completely waterproof, it is also the only truly washable textile floor.

- Sound absorption; comfort and warmth
- Safe surface
- In house design
- Digital printing and custom design
- Sheets, tiles and planks; rugs as well
- Possible combination with Allura Flex
- Quick and easy: loose lay

Create a lounge atmosphere with Tessera and Westbond

Carpet tiles are renowned for their aesthetic styling and outstanding performance in the most demanding heavy traffic environments.

- Sound absorption performance
- Safe surface
- Modularity
- Quick and easy: loose lay installation
- Variety from simple to luxury and rich textures
- Possible combination with Allura Flex

Nuway Cable

The first impression counts with Coral/Nuway

Entrance flooring is fundamental for shops. A well designed entrance flooring system will prevent dirt and moisture from being tracked in and thereby prolonges the life of interior flooring, reduces cleaning & maintenance costs and the potential for slip injuries. With both textile (Coral) and rigid (Nuway) Entrance Systems in our portfolio, we can offer an entrance solution for every situation.

- Stop up to 95% of the dirt
- Maintain floors appearance
- Reduce maintenance cost
- Safe surface
- Textile Coral: sheets, tiles, click, logo
- Rigid Nuway for upper range: look and traffic resistance

Sphera homogeneous vinyl let's you play with colours

Vinyl floors are very popular because of their durability, low maintenance and versatility. Homogeneous vinyl is made of 1 single layer that offers vibrancy and depth of colour. It is incredibly durable and stain resistant which makes it a great flooring choice for heavy traffic areas.

- Performance
- Fresh colour palette
- Sheets
- Production in Europe

Fabscrap teaser
Needlefelt Showtime Heritage 05 930202

Needlefelt solutions as cost-efficient alternative

The robust, hard-wearing properties of our Needlefelt floors make it ideal for installations that meet high traffic such as in retail establishments. Needlefelt carpet often provides a cost-efficient alternative to conventional broadloom carpeting in heavily-used areas that require a practical & durable textile floor covering.

- Textile performance
- Price competitive
- Safe surface
- Sheets
- Production in Europe

Bespoke flooring - you choose what it looks like

Can't find what you are looking for despite our wide product range? No worries, we have more. Within our Bespoke Design flooring you can design your own unique floor with our digital print techniques in Flotex, Eternal project vinyl and Coral entrance flooring and the refined Aquajet cutting technique for Marmoleum flooring.

Bespoke Digital Printed Vinyl

Dedicated Team

A team that puts you first

Identifying and understanding your strategy

- recommending the optimum product solution
- providing design schemes where required
- detailed performance, environmental and warranty information
- timetable of implementation for your programme
- an open and transparent pricing structure

Think global, act local

Local teams working with local representatives

Throughout the duration of a programme, your Forbo Key account manager serves as your single port of call for any questions, from anywhere in the world.

We believe that this approach saves you time, eliminate hassle and uncertainty and ensures consistency and reliability, no matter how complex your project.


Our key account team

Our sales team works closely together and can work cross border. The same details apply for all markets so your colleagues on the other side of the world will get the same treatment as you will.

- Key account team
- Sales team
- Customer service

Our technical team

Our technical team works closely with our sales team and our customers to deliver technical support for projects, training and maintenance.

The same is relevant for all markets so your colleagues on the other side of the world will get the same treatment as you will.

- Technical support
- Project support
- Installation
- Cleaning
- Maintenance

Installation Click
Flotex Dutch Design Rop

Our design team

Our in-house design team consists of more than 20 people with expertise of influential designers. We can help you design your floor.

Our team of designers is ready for you, get in contact and let us know the requirements.

Shopping Experience

Create a shopping experience

Creating the ultimate shopping experience is what it is all about. With the changing behavior towards online shopping the current retailer needs to use all possible options to create a feel, shoppers will get back for in the physical shop. Flooring is just one of them but a very important one! It may stand out or be as modest as possible to let your products do the talking.

Oberflächen im Ladenbau
02-Forest of light

The influence of lighting

The influence of daylight on retail performance was demonstrated by expert by an experiment that observed a maximum 40% increase in sales after increasing the amount of daylighting through roof lights.

- Quantity of light
- Quality of light
- Daylight
- Glare

Interior layout

Interior layout of retail establishments can cause disorientation, overcrowding and stress, which will have a negative impact on retailer’s performance.

- Legibility: Design of paths and crossing, differentiation of different sections, signage affects the shopper’s ability to navigate or orient themselves within the store.
- Density

Werkbundgalerie Planung der Verlegung
mc retail 2016

Look & feel

“Look and feel” of retail influences both the ability to attract the customer and the ability to retain the customer within the retail environment.
Design strategies must balance the objective to attract customers with retaining customers.
Look and Feel can be evaluated through two key design considerations:
- Aesthetics includes; colour treatment, texture, shapes and artwork within the retail environment. Color can produce autonomic biological reactions, emotional responses and capture attention
- Ergonomics


Noise pollution is known to cause a wide array of physical and behavioral symptoms that can negatively impact the profits or retailers by driving users away and lowering the wellbeing of staff.

Metrics and design considerations commonly used to assess acoustic conditions include:
- Background noise
- Privacy and speech interference

Designers can create improved acoustic conditions for retail environments by using background noises to mask unwanted distraction and reduce noise level to avoid stress

Sarlon acoustic vinyl


Biophilia is an innate and genetically determined affinity of human beings with the natural world.

It has been demonstrated that exposure to the natural world (through any of the five senses) has a positive effect on an individual’s wellbeing by reducing stress levels.

In studies of retail environments biophilic design was shown to have a positive impact on dwell time and price acceptance.
- Direct experience of natural spaces
- Views
- Interior design
- Place-based design

Indoor air quality

In the context of retail, the wealth of experiment carried out demonstrates that retail environments with lower air quality tend to have a higher client and staff dissatisfaction level, which will in turn lead to less time being spend in the retail environment and fewer repeat customers:

- Pollutant concentration
- CO2 concentration
- Odour
- Humidity


Time is money!

Plan for an overnight installation

When you are refurbishing your shop you do not want to have any downtime or closing your shop. With Forbo products you can do the installation overnight and next day open your doors as if nothing has happened. Talk to our technical people to learn what preparation is needed to do this as smoothly as possible.

Shops Renovation
- Installation on top of existing floor
- Subfloor preparation
- Renovation overnight- no downtime when using
- Loose lay
- Click

Allura Flex installation
installation tools

Our technical support speaks a different language

Technical people need to talk to technical people. They understand eachother and know how to help when there are questions. In each market we have dedicated technical people that know which challenges can occur and how to overcome these.

Any help to:
- Evaluate subfloor conditions
- Choose the efficient installation method
- Start a renovation shop
- Questions on installation, maintenance

Installation & maintenance video's