Allura is Forbo’s worldwide brand of Luxury Vinyl Tile (LVT) and over the past decade, it has established itself as one of the most popular brands in our product portfolio. It is made for end users and professionals in the flooring business by professionals in commercial flooring.
Explore our new Allura LVT collections, which offer the aesthetics of natural wood or stone floors and the advantages of strong and comfortable vinyl. This means warm underfoot, sound absorbing, durable, easy & quick installation and easy to maintain.
All Allura LVT products are combinable with other types of Forbo floor coverings, like Flotex flocked flooring, Tessera carpet tiles and Coral entrance flooring. With Allura LVT we offer you both freedom in design as well as freedom in application!
In this Allura LVT range, we offer multiple collections, all with their own construction.
The traditional collections:
• Allura Dryback - fully adhered
• Allura Flex - tackified loose lay
• Allura Click Pro - click connected
• Allura Decibel - superior acoustic performance
And the new collections:
• Allura Puzzle - puzzle connected loose lay
• Allura Ease - loose lay without tackifier
With these new Allura collections, Forbo wants to offer you even more freedom in application, which gives you the possibility to install your vinyl floor in an easier and quicker way without use of adhesive or tackifier.
At Forbo, we study how people work, live and interact in today’s commercial interiors. We connect this knowledge to future trends and the changing dynamics of a building; we use our findings to innovate and differentiate our portfolio of flooring products through design and function.
We solve today’s and tomorrow’s challenges by providing answers to key issues such as limiting valuable downtime, the re-use of floors and minimising environmental impacts. Besides dealing with these key market trends, we are constantly looking for new innovations in designs and formats.
Discover our new Allura luxury vinyl tile collections and see which format(s) and design(s) will suit best in your working environment. Every company has its own flooring needs: temporary pop-up stores want to have quick flooring solutions that can be used multiple times, retailers don't want to have too much downtime so quick installation overnight is highly preferred, and other companies love to use unique designs, maybe in combination with other flooring types. With Allura this is all possible and thanks to our production process we can guarantee you the highest quality vinyl floorings in the worldwide LVT market with lowest impact on the environment.
• No time to install in a busy working environment
• No downtime for your company
• In some cases, you want to use a floor more than one time
• No use of adhesive in future projects
• Vinyl has a high impact on environmental performance
By offering the widest and highest quality LVT portfolio of tackifier or even adhesive free products; supplemented with solutions that minimize the impact on the environment.
In this Allura LVT range, we use recycled content in the backing of all products and offer multiple formats to give the possibility to take out the floor and make flooring re-usable.
Allura LVT has always been made with passion and knowledge and presents on the next generation of LVT flooring. It has been designed, produced, and delivered to the customer in the most sustainable way possible and it offers the highest quality available in the LVT market. This can only be achieved when the people working on this Allura range have passion for their product. No matter if you are responsible for the design process, the production process or selling the product, every Forbo employee who is involved in the Allura project is doing his work with real passion!
Our passionate Forbo employees are proud of the Allura range, so they would like to give you more information about how they work and how the Allura collections have been created. We interviewed six different Forbo employees, all with their own responsibility and experience in Allura luxury vinyl tiles. Please click on one of the buttons below to hear their stories.
"We are passionate about design and the endless possibilities Allura offers, both as a stand-alone collection and in combination with other Forbo floor coverings."
Meet our Senior Designer Thomas, who is directly involved in the creation of new Allura designs.
Technical Manager Philippe is often in contact with flooring installers and end-users to help them find the best solution for their project.
As Product Manager LVT, Roy is the spider in the web. He listens to the needs of our customers which he links to new techniques in production but also to expected developments in the various segments where Allura is being used.
Key Account Manager Retail Bettina is constantly searching for new requirements and trends by talking to customers in the retail segment.
Director Research & Development Arjen is constantly searching for ways to improve the quality and sustainability of our flooring products, including Allura vinyl floors.
Product Supervisor Patrick sees thousands of square meters passing by, so he is really familiar with the production process of Allura luxury vinyl tiles.