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Salone del Mobile 2019

Forbo Flooring Systems has been exhibiting during the Salone del Mobile 2019 in the city of Milan. We were part of the Dutch Pavilion of Masterly which was shown in the Palazzo Francesco Turati.

Masterly Courtyard

Masterly: the Dutch of Milano

Masterly: the Dutch in Milano

During Salone del Mobile 2019, the Dutch pavilion was a beacon of sublime design, quality, artisan craftsmanship and innovation. Joined forces that draw attention and publicity. With the museum exhibition and presentations that strike at the design Mecca Milan.

At the contemporary spaces of the Palazzo Francesco Turati, Dutch companies and top designers who hold high the banner of artisan craftsmanship and fine design were represented.

Salone del Mobile Mailand Logo

Theme of Masterly

The theme of Masterly this year, was linked to the Rembrandt year in The Netherlands. We have been exhibiting in Palazzo room 26 where we showed a link between the colours of Rembrandt and the colours of linoleum. When exploring Rembrandt’s art and craftsmanship colour, refinement and the magic of light are most often highlighted as the master’s touch.

Masterly inspired Rembrandt

Products shown

Products shown in Milan

When looking at the detail of the materiality of Rembrandt's palette there is a striking resemblance with the raw materials used for making linoleum. Rembrandt’s canvas is the backing of linoleum sheet, Rembrandt’s paint is made with the same pigments and vegetable oil that create color in linoleum and Rembrandt’s delicate touch is seen in the refinement of the linoleum designs that are created today.

Forbo’s palette is that of Rembrandt. It meets the eye of the master in its collections of color tones and structures making it available for modern and contemporary indoor spaces in places where people live, work, interact, relax, heal, learn and play.

Extracts from Rembrandts paintings were printed on our Flotex flocked flooring which was begin placed as a rug underneath the colorful palette of linoleum tubes.

Forbo Linoleum poster


Visitors of Masterly, The Dutch in Milano experienced many different Marmoleum structures and colors, all based on the beautiful palette of the world-famous Dutch painting artist Rembrandt. Our linoleum brand, Marmoleum, is a [CO^2] neutral product range (from cradle to gate) and the best flooring choice for every sustainable interior.

Discover Marmoleum

Flotex Vision

When people walked through room 26 of Palazzo Francesco Turati during Salone del Mobile 2019, they experienced our Flotex Vision flocked flooring with different extracts from Rembrandts paintings. Here we showed our Bespoke Design service. Within Bespoke Design flooring you can design your own unique floor, which will be manufactured with our digital print techniques in Flotex.

Discover Flotex

Marmoleum Marbled floor
Flotex Vision floor


During Salone del Mobile 2019 we took multiple pictures to give you an impression of this unique design event. Click on the images below to see how we built up room 26 of the Palazzo Francesco Turati.

Picture contest

Share your best picture!

Were you present in the Palazzo Francesco Turati during Salone del Mobile 2019 and did you become acquainted with the Forbo Flooring Systems room? Please share some pictures on Instagram. The most beautiful pictures will be awarded with one of the Flotex Rembrandt carpets, which are specially created for this event.

Would you like to own one of these stunning Flotex Rembrandt carpets? Share a picture with our Rembrandt with the #linoleumXrembrandt. Don’t forget to tag @forboflooringsystems!

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Practical information

Practical information

Palazzo Francesco Turati
Via Meravigli, 9/b, 20123 Milano

More information on Masterly, The Dutch in Milano:

Photo: Palazzo Francesco Turati, Masterly - Dutch Pavilion by Uniquole

Masterly Palazzo