Retail Market Segment

Flooring solutions in retail environments

Carefully developed concepts ensure the consistent style of a chain of shops or franchise organizations. This is shown through the selected assortment, the accompanying pricing, the point of sale material, the product presentation and the interior. Individual retailers frequently excel in individual and service-oriented shop concepts. They make themselves stand out by creating a distinctive range, a completely personal identity and an appealing shop interior.

In all cases, the floor has a big impact on the atmosphere of the shop. It should both support and strengthen the retail concept and completely fit in with the chosen housestyle.

Because they are durable, stylish and available in a large number of different designs, Forbo floor coverings help to create attractive and practical shopping environments. Floor designs can be readily adapted to any marketing concept or to the wishes of the individual retailer.

Our contemporary Furniture Linoleum is our warm and tactile furniture surfacing material that enables a unique identity for each retail design.