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Allura - Meet our Innovation expert

Forbo Flooring Systems is proud to have passionate employees, so why not share their experience with the rest of the world? Meet Director Research & Development Arjen, who is constantly searching for ways to improve our Allura products.

Allura 63516 | 63517
Allura 2020 - Arjen Roelofs

Arjen Roelofs - Director Research & Development

Director Research & Development Arjen is constantly searching for ways to improve the quality and sustainability of our flooring products, including Allura vinyl floors. In a very competitive market as the vinyl flooring market, you can only differentiate yourself by innovating your products.

We want to create the most relevant products for today’s and tomorrow’s requirements in the market of modular solutions. This means that we constantly have to innovate. A clear direction that you see in this new Allura range is to offer new and innovative solutions that are quicker and easier to use, but also offers high quality performance.

Allura 2020 - Arjen Roelofs

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  • Allura 2020 - Bettina Weinhold

    Meet our

    Key Account Manager

    Meet our Key Account Manager Retail

    Key Account Manager Retail Bettina is constantly searching for new requirements and trends by talking to customers in the retail segment.

  • Allura 2020 - Roy Schepers

    Meet our

    Product Manager

    Meet our Product Manager

    As Product Manager LVT, Roy is the spider in the web. He listens to the needs of our customers which he links to new techniques in production but also to expected developments in the various segments where Allura is being used.

  • Allura 2020 - Philippe Tricaud

    Meet our

    Technical Manager

    Meet our Technical Manager

    Technical Manager Philippe is often in contact with flooring installers and end-users to help them find the best solution for their project.

  • Allura 2020 - Patrick Horsman

    Meet our

    Production expert

    Meet our Production expert

    Product Supervisor Patrick sees thousands of square meters passing by, so he is really familiar with the production process of Allura luxury vinyl tiles.

  • Allura 2020 - Thomas Eurlings

    Meet our

    Senior Designer

    Meet our Senior Designer

    Meet our Senior Designer Thomas, who is directly involved in the creation of new Allura designs.

  • Allura dryback construction

    Allura collections

    Different formats

    Allura collections - different formats

    Here you can find all information about the different formats we offer in this new Allura LVT range.