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Student challenge

What can be done with Pinboard linoleum and Furniture linoleum? This project task was given to 15 students of the Willem de Kooning Academy in the Netherlands. Here some studies and results.

Discover pinboard & furniture linoleum

WdkA student challenge

Getting to know Forbo Flooring

Getting to know Forbo Flooring

Forbo Flooring got in contact with the Willem de Kooning Academy to discuss whether a student challenge with our Pinboard linoleum and Furniture linoleum was feasible. The Willem de Kooning Academy is based in the Netherlands and has international students from all over the world. The Willem de Kooning Academy offers contemporary and cutting edge art courses that complement changing, international practice. The outside world is no longer looking for the autonomous artist or the graphic designer, but rather for people who possess a multitude of talents and skills and who look beyond the borders of their original discipline. These are ‘creating pioneers’. .

Willem de Kooning Academy website

To be able to understand the products of Forbo Flooring we first gave the students a tour and an explanation of the project in our factory in Assendelft.

WdkA tour
WdkA studies

Get to work

All students worked in groups to discover the opportunities of the Pinboard and Furniture Linoleum product and see what options they could find to apply it. Half way we already saw some nice studies which are very promising for the final result.

The results will be exposed during the Dutch Design week from October 17th up to including 25th. More information on the Dutch Design Week event website

Social media updates

Part of the challenge was also to keep the outside world up to date about the progress and the project. Social media updates, mainly on Instagram showed the ideas students were working on, teasing enough to stay tuned and visit them during the Dutch Design week.

WdkA Instagram

The results exhibited on the Dutch Design Week